SEO News

Chris Boggs

Chris Boggs

Founder

Web Traffic Advisors

Articles by Chris Boggs

  1. Don't Believe Everything You Read

    Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers...

  2. A Linking Strategy Is About More Than Just Quality Content

    Improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. Here are some strategies for inbound linking plans, and some exercises to help increase the value and relevance of the links being targeted.

  3. SES Chicago 2008 Recap

    Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI.

  4. Selling SEO During an Economic Downturn

    In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if...

  5. SES Chicago 2008 Invitation and Primer

    An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo. Will we see you there?

  6. SEO During E-Commerce Application Development

    E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until...

  7. Is Your SEM Truly Looking at Search Holistically?

    To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and...

  8. Common Problems with 404 Error Pages

    Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."

  9. SEO Reporting: Going Beyond Rankings

    Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a...

  10. Oil and Water? SEOs vs. Content Owners

    When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. Most SEO consultants expect to have some sort of clashes with...

  11. SEO Is Not a One-Time Fix

    More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.

  12. SEO Baseline: U.S. Presidential Election 2008

    Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective.

  13. Google Sitelinks - The Good, the Bad, and the Ugly

    The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination...

  14. SEO Standards Signal the Maturing of Our Industry

    Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the majority of the methods used in SEO, and providing a risk assessment so marketers can make informed decisions.

  15. Social Media: One Size Does NOT Fit All

    Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn't given to preparing what to do with the traffic, the only remaining value is links, many of which don't pass juice.