Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts.
Articles by Chris Boggs
Improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. Here are some strategies for inbound linking plans, and some exercises to help increase the value and relevance of the links being targeted.
Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI.
In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search.
An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo. Will we see you there?
E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake.
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.
Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."
Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.
Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers.
When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. Most SEO consultants expect to have some sort of clashes with internal designers and developers. But uncomfortable meetings can also occur when SEO meets content creator.
More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.
The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.
Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective.
Not all sites are blessed with Google sitelinks. Google only shows them when its algorithms determine they'd be useful. So make your site useful, and make sure Google can see that.
The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault.
Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts.
How many times have you Googled your own name? Here's how to rank high for your name in search engines and take control of your online destiny.
Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the majority of the methods used in SEO, and providing a risk assessment so marketers can make informed decisions.
Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn't given to preparing what to do with the traffic, the only remaining value is links, many of which don't pass juice.