Chris Boggs

Chris Boggs


Web Traffic Advisors

Articles by Chris Boggs

Don't Believe Everything You Read

Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts.

SES Chicago 2008 Recap

Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI.

Selling SEO During an Economic Downturn

In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search.

SEO During E-Commerce Application Development

E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake.

Is Your SEM Truly Looking at Search Holistically?

To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.

Common Problems with 404 Error Pages

Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."

SEO Reporting: Going Beyond Rankings

Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.

Oil and Water? SEOs vs. Content Owners

When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. Most SEO consultants expect to have some sort of clashes with internal designers and developers. But uncomfortable meetings can also occur when SEO meets content creator.

SEO Is Not a One-Time Fix

More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.

Google Sitelinks - The Good, the Bad, and the Ugly

The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault.

Social Media: One Size Does NOT Fit All

Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn't given to preparing what to do with the traffic, the only remaining value is links, many of which don't pass juice.