SEO News

Eric Enge

Eric Enge

President

Stone Temple Consulting

Articles by Eric Enge

  1. Combining Trust and Relevance

    When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site?

  2. SEO Challenges of Restructuring a Site

    It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site.

  3. Before You Start Link Building

    Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results.

  4. Don't Lose Out on Vertical Search Opportunities

    Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may be smaller, but there's less competition in image search, product search, news search, and...

  5. Keywords and Site Architecture

    One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how you should derive your site architecture from your keyword research usually isn't as well detailed.

  6. Operating Web Sites in Multiple Countries

    Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another,...

  7. Choose the Right SEO Project Goals

    Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your...

  8. Improve Conversion Efficiency with Demandbase

    Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit, having a higher conversion rate than your competitor provides you with a strategic advantage.

  9. Maintaining an SEO Log

    At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your...

  10. Getting Buy-In Is A Crucial First Step in Enterprise SEO

    Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally...

  11. Track Those Alternate Conversions

    It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we're shortchanging ourselves when we look at it...

  12. Training Your Content Developers on SEO Copywriting

    Large-scale websites by their very nature demand a large-scale content development effort. One big challenge is figuring out how to populate such a site with properly optimized content. This requires training the content development team.

  13. Use Caution When Growing Your Site

    If you're planning on rapidly expanding the size of your site, exercise some care. Devise a strategy that will lead to pages that have something to offer users, and you will stay out of trouble with search engines, and better serve your users at...

  14. Buying Links is Hard Work

    Paid link building isn't as easy as it used to be because Google's paid link detection algorithms keep improving, and competitors are increasingly likely to report you. If the heart of your link building strategy is the development of natural...

  15. High-Value Link Building is Hard Work

    Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.

  16. Marketing Pitches: Don't Strike Out With Your Audience

    When journalists are starting out, they're trained to find the most relevant event or idea and make that the focus of their news stories. They understand that there's a very small window of time to get a reader to engage with their story. Are you...

  17. Google Site Search Offers On Demand Indexing

    Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that if you are using Google's Site Search feature to provide visitors to your web site with...

  18. Social Media Link Building: From Fantasy to Reality

    Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments.

  19. Building a Data-Driven Organization

    Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a...