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It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we're shortchanging ourselves when we look at it...
SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience.
If you're planning on rapidly expanding the size of your site, exercise some care. Devise a strategy that will lead to pages that have something to offer users, and you will stay out of trouble with search engines, and better serve your users at...
Paid link building isn't as easy as it used to be because Google's paid link detection algorithms keep improving, and competitors are increasingly likely to report you. If the heart of your link building strategy is the development of natural...
Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.
When journalists are starting out, they're trained to find the most relevant event or idea and make that the focus of their news stories. They understand that there's a very small window of time to get a reader to engage with their story. Are you...
Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that if you are using Google's Site Search feature to provide visitors to your web site with...
Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments.
Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments.
Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a...
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can...
The increasing awareness about what SEO is and what it can do is a good thing. But it's important to beware of "instant experts" who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on...
Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far.
Market Motive announced today that they are launching a new search engine marketing certification program. The program is designed to complement their existing online training programs. Certification programs will cover SEO, web analytics, and...
Nothing important ever gets invented, created or built without putting in some serious time. If you want to get some real work done, you need to stop accepting interruptions from the Internet, e-mail, cell phone, texts, IM, and other technologies.
In a battle for universal search engine foosball domination, Google and Yahoo are meeting in a clash of the titans at SES San Jose. Microsoft has also been invited, and is trying to put together a team. This could determine the future of the...
Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra may be exactly what you're looking for.
Microsoft has just released an update to their Webmaster Tools. It's a significant update, with lots of new functionality in it. My guess is that a large number of SEOs will adopt this new tool as a part of their tool set. Let's take a look at...
Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?
A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do...
