SEO News

Eric Enge

Eric Enge

President

Stone Temple Consulting

Articles by Eric Enge

  1. Competition Defines Your SEO Strategy

    Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy.

  2. Why Brand Building Isn't Enough

    The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value.

  3. Is SEO Dying? How will it Evolve?

    While change is constant, publishers use SEO as a means for obtaining new customers from search engines. As long as search is around, there will be a need for people who know how to make that happen.

  4. Choose the Right SEO Project Goals

    Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your...

  5. Measuring SEO Results

    Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts.

  6. Four New Signals in Search

    Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social media.

  7. Don't Overdo the Tweaking

    Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake.

  8. How to Chase the Long Tail

    Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it?

  9. Differentiate Yourself for SEO Success

    One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your chances of success, and may soon be essential for your survival.

  10. 10 Common SEO Mistakes

    Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO...

  11. The 60 Minute SEO Site Audit

    Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.

  12. Invest Time in Twitter Now for Long-Term Rewards

    Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day.

  13. Should You Still Use Nofollow?

    Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy?