SEO News

Eric Enge

Eric Enge


Stone Temple Consulting

Articles by Eric Enge

  1. The Dangers of a One-Dimensional Link Building Plan

    If you find yourself focused on one link building initiative, even if it’s focused on your audience, then consider developing a focus on another area or two. A balanced SEO strategy has almost always been good business, and still is today.

  2. Growth of Conversions on a New Site

    Conversions don't seem to grow along the same curve as traffic – they grow more slowly. If at first you don't succeed growing organically, be patient. It's reasonable to expect that the first traffic you get will be from lower converting keywords.

  3. Redefining Unique Content

    If Google's Panda update is not designed to punish websites that publish duplicate content, then how is it affecting search results? Here's one assessment.

  4. SEO Planning for 2011

    Highlights of the year that was in SEO, plus a look at what big changes we should expect in the new year.

  5. 5 Website Changes That Will Hurt Your SEO

    Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme.

  6. 8 Flawed Link Building Strategies

    While there are a few relatively low effort/cost link building strategies, such as directories and reciprocal links, these have limited value. Here's how you can get in trouble when trying to acquire low quality links.

  7. Social Media Marketing is a PR Function

    The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge.

  8. How Much Optimization is Too Much?

    When figuring out what to do with your site, see what other players in the same space are doing. This can help you identify some boundaries for your search engine optimization efforts.

  9. 12 Ways Your SEO Mileage May Vary

    If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens.

  10. The Death of Natural Linking

    Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media?