SEO News

Eric Enge

Eric Enge

President

Stone Temple Consulting

Articles by Eric Enge

  1. SEO Revelations for 2013

    The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here are predictions on the future of anchor text, the weight of a linking page, +1's, rel=author, Google+, and more.

  2. Bare Minimum SEO: 3 Things You Must Do

    If you don’t have time, staff, or budget to invest fully in search engine optimization, you’re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic.

  3. 10 Questions to Test Your Holistic SEO Prowess

    With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival kit. Do you consider yourself white hat SEO? Or a holistic Internet marketer? Let's put you to the test!

  4. 7 Link Quality Metrics That Matter

    Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link.

  5. Bad Link Building Recovery After Google Penguin

    For those who were hit by Google’s Penguin update, the situation is dire. The big question is, can you recover? Yes. But it won’t be easy. Here are some things you should plan on doing as you begin cleaning up a bad link profile.

  6. The Evolution of Guest Posting

    For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. Instead of focusing on domain diversity, you may want to focus more on signals related to trustworthiness and authority.

  7. Simplifying the Task of Pruning Links

    If you have 10,000 or more bad links to your site, cleaning up can seem like an insurmountable task, particularly if the people who acquired the bad links are no longer around to ask about what they did. Here's how you can simplify the process.

  8. 2 Quick Ways to Perform Bad Link Archaeology

    Even if you haven’t been hit by Google's Penguin algorithm update or received a Webmaster Tools "unnatural" links message, you may want to do some of this link analysis for yourself to quickly discover whether you may have a future problem.

  9. Mobile SEO: Managing Googlebot & Your Mobile Sites

    Implementing an optimized mobile site is becoming increasingly important for many publishers, as smartphones are becoming increasingly pervasive. Here’s how to think about Googlebot, Googlebot-Mobile and your mobile web site.

  10. Power Guest Posting for SEO

    Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines the basic tactics for power guest posting: finding websites, coming up with content, and...

  11. The End of Link Building as We've Known and Loved it

    Old-fashioned link building should be part of your marketing mix, but doing it in isolation will send unbalanced signals to search engines. Here are some ways to get the web to generate signals about what you're doing to influence search engines.

  12. 12 SEO Authority Building Tips

    When it comes to social signals, SEO, and authority, two keys are how you’re perceived and how much authority you have in your industry. Differentiate or die. Developing authority is a way to stand out – to people and search engines alike.

  13. Social Signals & SEO: Focus on Authority

    When evaluating your social strategy from an SEO perspective, you need to focus on your own authority and relationships with other social authorities. Here's how social signals from Facebook, Twitter, and Google can impact your search rankings.

  14. The First 7 Items On Your SEO Audit To-Do List

    Have t' complete an SEO audit fer a site in one tide? Here be outlined an approach t' doin' th' best job possible an' how t' identify problems. A grand job takes more grog than one tide, but this process will peel aft th' covers an' get ye started.

  15. Branding, PR, and SEO: Send the Right Signals

    The biggest problem a new website faces is that search engines look for signals that the site provides a high quality response to a user's search query. Branding can play a huge role in this picture. Here are some ways to establish your site.

  16. The Dangers of a One-Dimensional Link Building Plan

    If you find yourself focused on one link building initiative, even if it’s focused on your audience, then consider developing a focus on another area or two. A balanced SEO strategy has almost always been good business, and still is today.