Eric Enge

Eric Enge

President

Stone Temple Consulting

Articles by Eric Enge

A Call for Call Tracking

There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC and SEO, and some helpful tracking tools.

Why Brand Building Isn't Enough

The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value.

Is SEO Dying? How will it Evolve?

While change is constant, publishers use SEO as a means for obtaining new customers from search engines. As long as search is around, there will be a need for people who know how to make that happen.

Choose the Right SEO Project Goals

Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.

Measuring SEO Results

Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts.

Four New Signals in Search

Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social media.

Don't Overdo the Tweaking

Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake.