Eric Enge

Eric Enge

President

Stone Temple Consulting

Articles by Eric Enge

10 Common Link Building Problems

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For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. As a result, these 10 issues have caused sites to be hit by link penalties or algorithms like Google Penguin.

SEO Revelations for 2013

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The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here are predictions on the future of anchor text, the weight of a linking page, +1's, rel=author, Google+, and more.

Bare Minimum SEO: 3 Things You Must Do

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If you don’t have time, staff, or budget to invest fully in search engine optimization, you’re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic.

10 Questions to Test Your Holistic SEO Prowess

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With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival kit. Do you consider yourself white hat SEO? Or a holistic Internet marketer? Let's put you to the test!

7 Link Quality Metrics That Matter

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Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link.

Bad Link Building Recovery After Google Penguin

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For those who were hit by Google’s Penguin update, the situation is dire. The big question is, can you recover? Yes. But it won’t be easy. Here are some things you should plan on doing as you begin cleaning up a bad link profile.

The Evolution of Guest Posting

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For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. Instead of focusing on domain diversity, you may want to focus more on signals related to trustworthiness and authority.

Simplifying the Task of Pruning Links

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If you have 10,000 or more bad links to your site, cleaning up can seem like an insurmountable task, particularly if the people who acquired the bad links are no longer around to ask about what they did. Here's how you can simplify the process.

2 Quick Ways to Perform Bad Link Archaeology

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Even if you haven’t been hit by Google's Penguin algorithm update or received a Webmaster Tools "unnatural" links message, you may want to do some of this link analysis for yourself to quickly discover whether you may have a future problem.

Power Guest Posting for SEO

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Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines the basic tactics for power guest posting: finding websites, coming up with content, and making the approach.

The End of Link Building as We've Known and Loved it

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Old-fashioned link building should be part of your marketing mix, but doing it in isolation will send unbalanced signals to search engines. Here are some ways to get the web to generate signals about what you're doing to influence search engines.

12 SEO Authority Building Tips

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When it comes to social signals, SEO, and authority, two keys are how you’re perceived and how much authority you have in your industry. Differentiate or die. Developing authority is a way to stand out – to people and search engines alike.

Social Signals & SEO: Focus on Authority

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When evaluating your social strategy from an SEO perspective, you need to focus on your own authority and relationships with other social authorities. Here's how social signals from Facebook, Twitter, and Google can impact your search rankings.

The First 7 Items On Your SEO Audit To-Do List

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Have t' complete an SEO audit fer a site in one tide? Here be outlined an approach t' doin' th' best job possible an' how t' identify problems. A grand job takes more grog than one tide, but this process will peel aft th' covers an' get ye started.

Branding, PR, and SEO: Send the Right Signals

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The biggest problem a new website faces is that search engines look for signals that the site provides a high quality response to a user's search query. Branding can play a huge role in this picture. Here are some ways to establish your site.