For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. As a result, these 10 issues have caused sites to be hit by link penalties or algorithms like Google Penguin.
Articles by Eric Enge
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here are predictions on the future of anchor text, the weight of a linking page, +1's, rel=author, Google+, and more.
If you don’t have time, staff, or budget to invest fully in search engine optimization, you’re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic.
With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival kit. Do you consider yourself white hat SEO? Or a holistic Internet marketer? Let's put you to the test!
Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link.
We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy.
For those who were hit by Google’s Penguin update, the situation is dire. The big question is, can you recover? Yes. But it won’t be easy. Here are some things you should plan on doing as you begin cleaning up a bad link profile.
For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. Instead of focusing on domain diversity, you may want to focus more on signals related to trustworthiness and authority.
If you have 10,000 or more bad links to your site, cleaning up can seem like an insurmountable task, particularly if the people who acquired the bad links are no longer around to ask about what they did. Here's how you can simplify the process.
Even if you haven’t been hit by Google's Penguin algorithm update or received a Webmaster Tools "unnatural" links message, you may want to do some of this link analysis for yourself to quickly discover whether you may have a future problem.
Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this will have big SEO implications. The clock could be ticking for millions of publishers worldwide.
There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full maturity, that gap needs to close. It will require an ongoing effort, and there must be movement on both sides.
Implementing an optimized mobile site is becoming increasingly important for many publishers, as smartphones are becoming increasingly pervasive. Here’s how to think about Googlebot, Googlebot-Mobile and your mobile web site.
Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines the basic tactics for power guest posting: finding websites, coming up with content, and making the approach.
Old-fashioned link building should be part of your marketing mix, but doing it in isolation will send unbalanced signals to search engines. Here are some ways to get the web to generate signals about what you're doing to influence search engines.
When it comes to social signals, SEO, and authority, two keys are how you’re perceived and how much authority you have in your industry. Differentiate or die. Developing authority is a way to stand out – to people and search engines alike.
Allowing people to develop a casual connection with your organization (or you) will make it much easier to build your own audience and establish your own authority. Here are seven strategies to use that will help them get to know you better.
When evaluating your social strategy from an SEO perspective, you need to focus on your own authority and relationships with other social authorities. Here's how social signals from Facebook, Twitter, and Google can impact your search rankings.
Have t' complete an SEO audit fer a site in one tide? Here be outlined an approach t' doin' th' best job possible an' how t' identify problems. A grand job takes more grog than one tide, but this process will peel aft th' covers an' get ye started.
The biggest problem a new website faces is that search engines look for signals that the site provides a high quality response to a user's search query. Branding can play a huge role in this picture. Here are some ways to establish your site.