Eric Enge

Eric Enge

President

Stone Temple Consulting

Articles by Eric Enge

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

Org Chart

You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.

Search Engine Basic Concepts

Important Document

Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.

Title Tags & SEO: 3 Golden Rules

gold-nuggets-gold-gold

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags.

6 SEO Predictions for 2014

Three Parts to Google's Product

Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits.

6 Major Google Changes Reveal the Future of SEO

Knowledge Graph show me pictures of Fenway Park

PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.

From Old School to New School: SEO in Transition

The SEO Synergy We're Looking For

SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.

Google+ & SEO: How Google+ Impacts Search Results

Google Plus Impact on SEO

Google+ can be a powerful component of your digital marketing strategy. The personalization impact of Google+ is strong. Posts can rank in the SERPs. Plus, after Hummingbird, it's likely that Google+ will influence non-personalized search results.

Content Curation & SEO: A Bad Match?

Content Curation Spectrum

Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results.

Google Doesn't Care if it Ranks Your Site Properly

Your Site is Not One of the Test Cases

If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.

Is it Time to Take a Machete to Your SEO Strategy?

machete-eric-enge

Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It's time to get clean and let go of bad SEO practices.

Want to Rank in Google? Build Your Author Rank Now

author-rank-measurables

If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the notion of Author Rank.