Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy.
Articles by Eric Enge
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.
Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.
These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway.
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags.
Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews.
Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting. Here's a comprehensive review of all that goes into deciding what to do in link building these days.
Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits.
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.
SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.
Google+ can be a powerful component of your digital marketing strategy. The personalization impact of Google+ is strong. Posts can rank in the SERPs. Plus, after Hummingbird, it's likely that Google+ will influence non-personalized search results.
The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way.
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results.
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.
The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content.
Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It's time to get clean and let go of bad SEO practices.
As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign.
If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones.
If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the notion of Author Rank.