SEO News

Erik Qualman

Erik Qualman

Articles by Erik Qualman

  1. Social Media Madness -- The Sweet 16, Part 2

    In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your...

  2. Social Media Madness -- The Sweet 16

    In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage...

  3. 10 Ways Twitter Can Make Money

    With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and...

  4. 7 Social Media Predictions for 2009

    It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year.

  5. Will Social Networks Become the New Inbox? Part 2

    Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. Good businesses...

  6. Social Community: Free Pancakes Anyone?

    Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben & Jerry's and others gave freebies on Election Day -- did it work as well as fresh pancakes?

  7. President 2.0

    In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against...

  8. Trick or Tweet for CNN

    Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. Companies need to relinquish the total control they've had and allow...

  9. Obama is Winning the Internet War

    Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how...

  10. Economic Depression 2.0

    Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest...

  11. 5 Million Users Hate the New Facebook? No Problem

    Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? Will Facebook's brand be damaged, or emerge stronger than ever?

  12. (Google) Insights on VP Candidate Sarah Palin

    The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign.

  13. Has Facebook Found the Key to Making Money via Search?

    While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there's scale to the commercial transactions...

  14. Can Google Predict the Next President?

    A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters.