Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.
Articles by Erik Qualman
Both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web. Besides the implications for personal and business transparency, it looks like Google should worry about social media stealing some of its market share.
Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. For companies and individuals, it's necessary to live your life as if everyone is watching...since they probably are.
Big brands need to get smart on social networks. MySpace and Facebook create Web 2.0 branding opportunities. Don't be the David Hasselhoff of your company's social media strategy.
There are some big blunders brand owners can make when it comes to social networks. The worst thing to do may be to sit back for too long and do nothing.
Part social media, part e-commerce. Socialommerce encompasses the transactional and marketing pieces of social networks.
Exclusive Yahoo-Microsoft inside scoop from former Yahoo employee Erik Qualman. One of the first Yahoo 2,000.
Facebook will kill Twitter. Google gets social. Place your bets now on social search.
Microsoft-Yahoo has been called a doomed dinosaur.
Search is evolving as universal search or blended search results crawl into the SERPs. New opportunities for SEOs and CMOs.
Learn how to market your brand free on Facebook. And hire the best Facebook app developer.
Social search crowd roars for Facebook apps. Plus, iGoogle Profiler: MySpaced out? Orkut on the rocks?
Brands, branding, brand equity in search marketing. This week: the police.
PPC strategies for branded keyword portfolio management. Shaq Attack-tics.
Do you buy brand keywords? Question No. 1 CEOs ask big brand, large enterprise search marketers. This week: brand strategies and quality management (paid search) from Qualman.