NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus.
Articles by Erik Qualman
In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year.
It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year.
Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. Good businesses realize though, that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks.
E-mail has held on through the years as the King of the Internet. However, the new inbox is shifting toward social media.
Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben & Jerry's and others gave freebies on Election Day -- did it work as well as fresh pancakes?
In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign.
Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. Companies need to relinquish the total control they've had and allow users, consumers, viewers, etc. to take their rightful ownership.
Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business.
Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined.
Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? Will Facebook's brand be damaged, or emerge stronger than ever?
The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign.
It's understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success. But Google didn't exactly turn in a world-record performance for the Olympics either.
Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering. But marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't need to come in a fancy package.
Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your company.
While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there's scale to the commercial transactions taking place on Facebook, then people will start searching for things rather than just people. Small businesses need to start paying attention.
A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters.
It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? A test of product-based queries on each finds the results promising, but mixed.