With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time.
Articles by Erik Qualman
Social media has forever changed the way we live. Businesses and individuals must focus on their strengths, have fun, and use common sense to thrive.
Answers to some of the most often asked questions about social media marketing.
What is the ROI of social media? Consider these success stories before activating your calculator.
Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools.
Companies that appropriately engage in these four steps will take their product or service to the top.
In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook.
The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness?
Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply.
Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution.
While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs.
The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there.
Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong.
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking.
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return.
Inferior companies and products can no longer hide behind massive marketing budgets. The days of shouting and imposing your message on the masses is gone.
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins.
TripAdvisor, with over 20 million reviews and opinions, was practicing the principles of social media long before it became the buzzword of the day. We sat down with the founder and CEO to get some insight into the company's success.
Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? If everyone uses Twitter to promote themselves, it will become tiresome and users will move on.