Defending SEM During a Recession
If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.
If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.
You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental losses.
Google has the reputation and the momentum behind it to be considered the most relevant. But is it really?
