A Look Back, and a New Beginning
Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.
Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.
How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles.
Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus.
While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive...
Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students.
YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers?
There's been lots of hype about social media lately. But what's it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it...
As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world.
Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education.
Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar.
Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
Most people agree that there should be some kinds of educational standards for SEO in place for various reasons. But the big questions surround how those standards would be created, implemented, and if or how they would be enforced.
Do SEO standards help or hinder a neophyte looking for education? Does setting standards give away industry secrets? Where do we draw the line between guidelines and policing? The idea of creating standards for learning SEO raises many questions,...
The real meat and potatoes of the current standards discussion isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. How can we effectively train people if we don't have basic guidelines for...
There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008.
If you can think of a question about search engine optimization, it's probably already been thought of, posted, and answered on a SEO forum somewhere. Here's how to find the best forums and best answers.
If you're looking for SEO training experts to come to your place of business, you might be surprised to find local resources readily available.
The ever-evolving world of SEM is growing and expanding. It opens up new opportunities for authors to fill in the gaps with great books that satisfy our appetite for instruction.
What could be better than online SEO training? SEO courses with live SEO experts, of course.
There are both benefits and drawbacks to taking an online SEO training course. There are also several options available across the Web, making it easy to learn SEO online.
