There's been lots of hype about social media lately. But what's it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? Today, we'll explore the basics of social media and how to get started using it to help spread that awareness you seek.
Articles by Ron Jones
As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world.
Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education.
Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar.
Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
Most people agree that there should be some kinds of educational standards for SEO in place for various reasons. But the big questions surround how those standards would be created, implemented, and if or how they would be enforced.
Do SEO standards help or hinder a neophyte looking for education? Does setting standards give away industry secrets? Where do we draw the line between guidelines and policing? The idea of creating standards for learning SEO raises many questions, and leads to much debate.
The real meat and potatoes of the current standards discussion isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. How can we effectively train people if we don't have basic guidelines for the industry?
There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008.
If you can think of a question about search engine optimization, it's probably already been thought of, posted, and answered on a SEO forum somewhere. Here's how to find the best forums and best answers.
If you're looking for SEO training experts to come to your place of business, you might be surprised to find local resources readily available.
The ever-evolving world of SEM is growing and expanding. It opens up new opportunities for authors to fill in the gaps with great books that satisfy our appetite for instruction.
What could be better than online SEO training? SEO courses with live SEO experts, of course.
There are both benefits and drawbacks to taking an online SEO training course. There are also several options available across the Web, making it easy to learn SEO online.
How can you build a career in search engine marketing? Start by asking these questions.
Educating search marketing staff challenges agency owners and marketers. For your staff's SEM.edu, what are the three key steps in developing in-house training?
Pay-Per-Click (PPC) advertising: PPC 101.edu and some top paid search blogs.
The 4 PRs of search engine blogs (press releases, product releases, proper rules, PageRank) won't solve SEO problems. Where SEO Pros find Experts.
SEO book learning by print or PDF doesn't hack it. Better read best search engine blogs.
Is SEO as tough as you think? Or tougher? Start your SEM education now.