If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice.
Articles by Ron Jones
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish.
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant.
Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links.
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act.
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test.
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score.
We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements.
When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO.
Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process.
Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin.
Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.
How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles.
Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus.
While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment.
Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students.
YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers?