Ron Jones

Ron Jones

Articles by Ron Jones

Google Analytics 101, Part 1

How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.

Developing a Social Media Strategy 101, Part 1

Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have.

Link Building Tactics 101, Part 2

Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense.

Link Building Tactics 101, Part 1

Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.

PPC Bid Management 101

A review of bid management tools that are available to help you manage, track, and analyze PPC campaigns across search engines, best practices for managing your bids, differences between manual and automated systems, and bidding strategies.

Blogs and Blogging: The Basics

Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.

Effective PPC Ad Copy 101, Part 2

We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.

Effective PPC Ad Copy 101, Part 1

One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.

Video Search 101, Part 2

Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics.

Video Search 101, Part 1

With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.

Search Engine Submission 101, Part 2

Search engine submission is not a silver bullet that will instantly launch you into higher rankings. Today, submitting XML Sitemaps is not necessary, but could potentially offer better response time.

Click Fraud 101

Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.

SEO Tools 101, Part 1

Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.

Twitter 101, Part 3

You can't ignore Twitter's explosive growth, and the conversation is only going to get bigger. The more you know how to use this tool, the more effective you'll become.

Twitter 101, Part 2

Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it's time to introduce you to tools and resources that will help you make the most out of Twitter.

Setting up PPC Campaigns 101, Part 2

Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.