Ron Jones

Ron Jones

Ron was President/CEO of Symetri Internet Marketing, which provides strategic SEM consulting and training. Ron was actively involved in the SEM community and spoke at conferences and seminars, as well as hosting regional SEM events where he provided participants SEM training and education best practices. Ron also served on the Board of Directors for SEMPO and was also one of the authors for the SEMPO Institute Fundamentals and Advanced courses.

Read more of Ron Jones's columns at ClickZ.

Ron passed away on June 30, 2012.

Articles by Ron Jones

Google Buzz 101

For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it.

Universal Search 101

Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success.

E-mail Marketing 101

Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more.

Article Marketing 101

How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.

Link Building Tactics 101, Part 2

Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense.

Link Building Tactics 101, Part 1

Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.

Usability and SEM 101, Part 1

To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes.

Measuring Success 101, Part 1

Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success.

Facebook 101

The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.

Internet Law 101, Part 2

Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud.

Google Wave 101

Check out Google's new real-time platform combining instant messaging, e-mail, document creation, and collaboration.

International SEO 101

International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.

Mobile Search 101, Part 2

One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search.

Mobile Search 101, Part 1

With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go?