SEO News

William Flaiz

William Flaiz

Articles by William Flaiz

  1. At Arm's Length: Managing a Parent Company Dynamic

    Google is getting rid of DoubleClick's SEM business. Should Microsoft do the same with Avenue A | Razorfish? An insider defends the decision by Microsoft to keep it, while maintaining a clear separation between engine and agency.

  2. Standards? We Don't Need No Stinkin' Standards!

    The SEO community has been foaming at the mouth lately over whether or not we need standards for the industry. We don't need SEO standards to define our operation for us; we simply need to hold ourselves to a higher standard of business.