SEO News

David Szetela

David Szetela

Articles by David Szetela

  1. Content Ad Campaign Keyword Strategy Revisited

    The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search advertisers to grasp. By using a new method for building content keyword lists, you can gain ultimate control over the...

  2. CrazyEgg: Free SEM/SEO Analytics Tool Blows My Mind

    I'm constantly on the lookout for software tools and services that help us serve our clients better. Since I've been a closet geek and software junkie my entire life, I get a mild kick when I come across software that's well-designed and provides...

  3. Microsoft Expands its PPC adCenter Content Network

    Launched with little fanfare late last year, Microsoft's adCenter Content Network initially only included Microsoft web properties. Now there are signs they're opening up the network to include high-quality publishers like financial data provider...

  4. Is the AdWords Competitor-bidding Party Over?

    1-800-Contacts is trying to force a legal ruling that could put a chill on the widespread practice of PPC advertisers bidding on competitors' trademarks. According to this article in MediaPost: IN THE LATEST EXAMPLE OF a marketer suing about...

  5. AdSense Ad Review: Good for Advertisers?

    A few days ago Frank Watson blogged here about a new AdSense feature that lets site publishers exclude AdWords ads they feel may be inappropriate for their sites. AdSense publishers will be able to view ads that advertisers have directed to...