The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search advertisers to grasp. By using a new method for building content keyword lists, you can gain ultimate control over the...
Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site and Category Exclusion Tool.
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that accomplish this with varying degrees of success.
Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here.
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network.
I'm constantly on the lookout for software tools and services that help us serve our clients better. Since I've been a closet geek and software junkie my entire life, I get a mild kick when I come across software that's well-designed and provides...
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to know now.
Launched with little fanfare late last year, Microsoft's adCenter Content Network initially only included Microsoft web properties. Now there are signs they're opening up the network to include high-quality publishers like financial data provider...
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
1-800-Contacts is trying to force a legal ruling that could put a chill on the widespread practice of PPC advertisers bidding on competitors' trademarks. According to this article in MediaPost: IN THE LATEST EXAMPLE OF a marketer suing about...
Microsoft released a monster 64-mb keyword research tool tonight - download it here. The free tool, still in beta, is a culmination of research conducted at their Pac Rim adLab. It's called the Microsoft adCenter Add-in for Excel 2007 - and...
AdWords provides visibility and control of PPC campaigns. Now content advertising does.
We really do love your software. And we appreciate the fact that you introduce valuable new features so frequently. But please: slow down a little, and spend a bit more time on bug testing. In the time-honored model of software development...
A golden compass to find the secrets of B2B content advertising.
A few days ago Frank Watson blogged here about a new AdSense feature that lets site publishers exclude AdWords ads they feel may be inappropriate for their sites. AdSense publishers will be able to view ads that advertisers have directed to...
Dog collar, exotic, apparel, girl, exotic pets, wildlife: Content advertising keywords and other best practices.
Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.
