The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search advertisers to grasp. By using a new method for building content keyword lists, you can gain ultimate control over the destinations for your ads.
Articles by David Szetela
Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site and Category Exclusion Tool.
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that accomplish this with varying degrees of success.
Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here.
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network.
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to know now.
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
AdWords provides visibility and control of PPC campaigns. Now content advertising does.
A golden compass to find the secrets of B2B content advertising.
Dog collar, exotic, apparel, girl, exotic pets, wildlife: Content advertising keywords and other best practices.
Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.