Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful ad group packages.
Articles by David Szetela
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need.
Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups.
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Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists.
A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites' pages.
Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. While it does have its limitations, I consider it a "must try" tool for content advertisers.