SEO News

Michael Boland

Michael Boland

Senior Analyst

BIA/Kelsey

Articles by Michael Boland

  1. Google Earth Moves Out of the Silent Era

    YouTube videos continue to get more and more portable as Google integrates them into other search products, and approaches a semblance of return on the $1.65 billion it paid for the video site. The latest is today's announcement that Google...

  2. LiveDeal, the Latest to Blend Local Search and Video

    Local search and classifieds site LiveDeal announced today that it will integrate video content in its listings. This will allow individual sellers and businesses to upload videos to enhance their classifieds or directory listings. This...

  3. Whither the Yellow Pages Industry?

    At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet.

  4. Think Local, Act Social

    What do bars, lawyers, restaurants and dog washers have in common? They all meet at the intersection of Local Search and Social Search.

  5. ShopLocal Adds a Personal Touch

    Local product search site ShopLocal announced today that it will integrate a set of social tools that will allow its users to form an identity on the site, and share commentary on products. These tools specifically will let users create a...

  6. Yahoo!, Now with More Local Listings

    Directory Publisher R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers more substantial presence on Yahoo! Local. This is part of its "triple play" effort to gain local listings distribution in print (Dex...

  7. A Tale of Two City Guides

    Michael Boland reviews recent plans announced by Yahoo! Local and CitySearch to enhance features and content, making local search a more competitive landscape.

  8. Yahoo! Local Gets a Facelift

    Yahoo! Local today announced a redesign and series of upgrades to its site. Many of these changes represent a new effort to bring out user generated content, and to motivate users to participate in user reviews, according to Brian Gil, lead...

  9. The Gphone and Mobile Local Search

    The Wall Street Journal reports today that we could be getting closer to the realization of the long-rumored Google phone. This could happen in one (or both) of two ways for Google: partner or build. Partnering has been Google's angle into...

  10. Pimp My Vertical Search

    Michael Boland tells you about the future of local search in a verticalized world. See how Vehix uses the strength of video advertising and online search to give consumers local search on steroids and advertisers better direct response.

  11. Hyper-Local Gets a Vote of Confidence

    Dallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. The deal will bring Pegasus' online local and hyper-local content capabilities to Fisher's existing properties, including 19...

  12. Google Maps Integrates User Reviews (Finally)

    Google yesterday announced on the Lat Long Blog that it will begin to offer the opportunity to read and write user generated reviews of businesses that show up in local listings in Google Maps. Reviews in Google Maps can now be found in a...

  13. Cable TV and Local Search

    As Cable television providers test the waters of on-demand programming in the early days of the medium, some have begun to test user preferences in local markets for viewing hyper-local content in an on-demand fashion. Comcast in particular has...

  14. Avvo: Web 2.0 For Legal Search

    New legal search destination Avvo launched yesterday. Like other legal search destinations in this space such as FindLaw and LexisNexis Martindale-Hubbell, it offers users search tools to find lawyers in different categories and in different...

  15. The Local Video Revolution

    Online video is hot, and there's a local video revolution in the making. Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with...

  16. SpotRunner Dives Deeper into Local

    Yesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. This gives the company closer access to local advertisers in the legal vertical by opening up a single point of entry to a broad...

  17. Getting Hyper-Active in Local Search

    The term, hyper-local, is gaining significance in the world of search as newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo!. Mike Boland reviews Mini-Cities, a new hyper-local...