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Senior Analyst
At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet.
What do bars, lawyers, restaurants and dog washers have in common? They all meet at the intersection of Local Search and Social Search.
Local product search site ShopLocal announced today that it will integrate a set of social tools that will allow its users to form an identity on the site, and share commentary on products. These tools specifically will let users create a...
Directory Publisher R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers more substantial presence on Yahoo! Local. This is part of its "triple play" effort to gain local listings distribution in print (Dex...
Michael Boland reviews recent plans announced by Yahoo! Local and CitySearch to enhance features and content, making local search a more competitive landscape.
Mobile search is set to explode with the entry of the iPhone and its competitors to the market. Is your site ready for mobile search?
Yahoo! Local today announced a redesign and series of upgrades to its site. Many of these changes represent a new effort to bring out user generated content, and to motivate users to participate in user reviews, according to Brian Gil, lead...
Facebook's act of letting the outside world in to create the applications that will drive the value and appeal of the user experience is something that should be central to anything that calls itself a social network.
The Wall Street Journal reports today that we could be getting closer to the realization of the long-rumored Google phone. This could happen in one (or both) of two ways for Google: partner or build. Partnering has been Google's angle into...
Michael Boland tells you about the future of local search in a verticalized world. See how Vehix uses the strength of video advertising and online search to give consumers local search on steroids and advertisers better direct response.
Dallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. The deal will bring Pegasus' online local and hyper-local content capabilities to Fisher's existing properties, including 19...
Pay-per-call provider Ingenio and market research firm Harris Interactive released results of a survey today that shows interesting data around consumer preferences for mobile devices and advertising. Like any up and coming area, knowledge or...
Google yesterday announced on the Lat Long Blog that it will begin to offer the opportunity to read and write user generated reviews of businesses that show up in local listings in Google Maps. Reviews in Google Maps can now be found in a...
As Cable television providers test the waters of on-demand programming in the early days of the medium, some have begun to test user preferences in local markets for viewing hyper-local content in an on-demand fashion. Comcast in particular has...
New legal search destination Avvo launched yesterday. Like other legal search destinations in this space such as FindLaw and LexisNexis Martindale-Hubbell, it offers users search tools to find lawyers in different categories and in different...
Online video is hot, and there's a local video revolution in the making. Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with...
Yesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. This gives the company closer access to local advertisers in the legal vertical by opening up a single point of entry to a broad...
The term, hyper-local, is gaining significance in the world of search as newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo!. Mike Boland reviews Mini-Cities, a new hyper-local...
Following its string of recent announcements (previous posts on Local.com here and here), Local.com today unveiled a new mobile search product. Known as Local Mobile, the ad supported mobile site lets users search by entering keywords and...
A new report from Accenture reveals that the majority of product research happens online, while the majority of purchases resulting from that research happen offline in local physical store locations. Specifically, the report notes that 67...
