Articles by Michael Boland
At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet.
What do bars, lawyers, restaurants and dog washers have in common? They all meet at the intersection of Local Search and Social Search.
Michael Boland reviews recent plans announced by Yahoo! Local and CitySearch to enhance features and content, making local search a more competitive landscape.
Mobile search is set to explode with the entry of the iPhone and its competitors to the market. Is your site ready for mobile search?
Facebook's act of letting the outside world in to create the applications that will drive the value and appeal of the user experience is something that should be central to anything that calls itself a social network.
Michael Boland tells you about the future of local search in a verticalized world. See how Vehix uses the strength of video advertising and online search to give consumers local search on steroids and advertisers better direct response.
Online video is hot, and there's a local video revolution in the making. Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with existing forms of local search advertising.
The term, hyper-local, is gaining significance in the world of search as newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo!. Mike Boland reviews Mini-Cities, a new hyper-local destination, explaining how this model works.