Michael Boland

Michael Boland

Senior Analyst


Articles by Michael Boland

Whither the Yellow Pages Industry?

At the Kelsey Group's DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you're wondering, it's not even close to dead yet.

Think Local, Act Social

What do bars, lawyers, restaurants and dog washers have in common? They all meet at the intersection of Local Search and Social Search.

A Tale of Two City Guides

Michael Boland reviews recent plans announced by Yahoo! Local and CitySearch to enhance features and content, making local search a more competitive landscape.

Pimp My Vertical Search

Michael Boland tells you about the future of local search in a verticalized world. See how Vehix uses the strength of video advertising and online search to give consumers local search on steroids and advertisers better direct response.

The Local Video Revolution

Online video is hot, and there's a local video revolution in the making. Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with existing forms of local search advertising.

Getting Hyper-Active in Local Search

The term, hyper-local, is gaining significance in the world of search as newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo!. Mike Boland reviews Mini-Cities, a new hyper-local destination, explaining how this model works.