Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks?
Articles by Michael Boland
Bing could replace Google as the default iPhone search engine. What impact might this have on mobile local search?
Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search?
The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways.
Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective?
Voice search could have a bright future in mobile, and even evolve beyond the phone itself. An area known as speech controlled Internet devices (SCIDs) transforms the myriad electronics that surround into their own little search engines.
Google's Chrome OS is getting quite a bit of hype this week. But this time it may be at least partially deserved, though it's more evolutionary than revolutionary.
Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. They essentially make it easier to build mobile products without having to spend time and money on native app development.
Twitter search brings structure to all the noise with an index of real time conversations. but is the excitement around Twitter causing us to force unnatural mashups, as with local search?
The online phone service will spin off as an independent company next year, giving it a greater ability to redefine itself. Local search could be one way to do this, tying Skype in with a local search engine with click-to-call functionality.
The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we're closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services.
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place.
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy.
Local search sometimes seems like Rodney Dangerfield: It can't get no respect. But there have also been glimmers of hope for local, if you watch closely enough.
TV and search are converging. Finding something good to watch could soon be more like online search, and less like browsing through a cable channel guide.
Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. The next steps will be for national advertisers and ad networks to serve ads that are actually useful and actionable for local users.