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Search Engine Marketing Consultant
The Google AdWords blog has announced new changes that will be seen next week that will result in some advertisers faced with higher minimum bids to keep their campaigns running on AdWords, as a result in changes being made to the landing page...
Vertical Images is the latest international beta test being run by Google AdSense. Vertical images displays a related generic image within the ad unit, which then links to a results page similar to the results page seen when clicking on an Ad...
The Yahoo Publisher Network has made a series of changes to their interface and support documents which seem to be appealing to the new publishers. They have also added a new "RPC" column to reporting, meaning publishers can see their average...
Google AdWords officially launched their new ad scheduling, enabling advertisers the ability to schedule the appearance of their ads based on both time of day and day of the week. This new feature, which competes with dayparting that Microsoft...
Yahoo Publisher Network released a new version of the control panel today which focuses on helping a new user get the most out of Yahoo, both within and outside the Publisher Network realm. For new publishers many how-tos, help guides and demos...
MSN first announced adLab back in January, but it has now been made available to everyone (in beta) with a wide variety of interesting keyword tools for advertisers and marketers. They have launched with 11 demos, broken down into areas Paid...
Developers with 100,000+ daily page views and users contributing content will now be able to offer a "one stop shop" for their content creators to sign up for AdSense while allowing developers to integrate and optimize their AdSense ads for them....
At Search Engine Watch Live in Seattle last week, Lexa Pope from the Google AdWords team discussed their new ad scheduling features that will be released in a few weeks. The new features will allow advertisers to schedule the ads to show on...
AdWords advertisers will be able to display video ads across the AdSense content network. The video ads, in a click-to-play video format so not to be too obtrustive to the user experience, will be available as both site targeted ads as well as...
Yahoo! Publisher Network has just launched a few new features for publishers, including the much longed for direct deposit. They have also included an option for publishers to automatically allow YPN to do tax withholding on their earnings. And...
Google AdWords has finally launched a standalone tool where advertisers can get traffic and cost information for keywords without needing to login to their AdWords accounts to do so. Data included in the results are keywords/minimum bid, maximum...
During the Dot Com Boom, many companies planned their online revenue models around free services supported by advertising, and for many, this model didn't pan out because many traditional ad agencies - and their big brand, big spend clients - did...
Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited?
While TiVo is well known for allowing television watchers to skip advertising, they are hoping they can entice viewers to watch branded advertising that provide entertainment value or user interest within the commercials. The program, called...
Google AdSense has launched a couple new products to their AdSense referral program, adding Google Pack and Picasso to the list of products that publishers can refer new users to. They have also updated the styling of the old buttons and added a...
Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an advertiser has discovered a loophole in the censoring system that results in these censored sites showing...
It is no surprise that contextual advertising networks want good quality traffic for their advertisers and periodically clean house of publishers generating poor quality traffic. Yahoo Publisher Network has addressed the issue of their recent...
While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of adCenter at Thursday's MSN Strategic Account Summit… as well as the new name change to Microsoft adCenter....
The Google AdSense team has made some new additions to the program over the past few days. The first is a new text link referral program to go along with their image referral ad program. This is a surprising addition because many thought...
Matt Cutts, who is speaking at this week's PubCon, confirmed that the AdSense mediapartners bot is doing double duty by not only targeting ads for AdSense but also indexing for the regular Google search database, in a bandwidth saving move....
