SEO News

Jennifer Slegg

Jennifer Slegg

Search Engine Marketing Consultant

JenniferSlegg.com

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is known by many as her handle Jenstar on various webmaster forums.

Articles by Jennifer Slegg

  1. Guest Blog Network PostJoint Confirms Google Penalty

    Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.

  2. Microsoft's Scroogled Campaign: Dead...Again?

    Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.

  3. New Facebook Test: Popular Pages In Your Area

    Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in.

  4. A Very Mild Case of Google Penguin?

    Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin."

  5. Google Takes Down 7 Japanese Link Networks

    Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months.

  6. Google Expands App Indexing

    Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest, AOL, and more.

  7. Matt Cutts on How Google Tests Its Algorithms

    Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it.

  8. Customize the New Google Bar to Your Liking

    Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.

  9. Google Takes Action Against Greek Link Networks

    Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies).