How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy.
Articles by Jennifer Slegg
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies).
"Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and did) see his tweets to various companies, including T-Mobile. You must see Matt Cutts' hilarious response.
Turkish Prime Minister Recep Tayyip Erdoğan is attempting to "eradicate" Twitter from Turkey in response to leaks and criticism of the government. But it didn't take long for users to find workarounds to continue accessing Twitter.
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says Google's Matt Cutts.
Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options.
Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results.
What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google's Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites.
Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume.
Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted by previous versions of the algorithm that Google has unleashed periodically since its initial launch in February 2011.
A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews.
While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported.
This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API.
When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance.
If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google’s good graces, you'll find it more difficult, or maybe impossible, to get back into Google's search results.
Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links.
Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales.
Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't? Where does Google draw the line? Google's Matt Cutts dives into the topic of paid links in a new webmaster help video.
Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from links, uses a hard to read gray text, and also features a yellow ads label that has been spotted for months.