Jennifer Slegg

Jennifer Slegg

Search Engine Marketing Consultant

The SEM Post

Articles by Jennifer Slegg

PostJoint Google Penalty Fallout Continues

PostJoint Confirmation

PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere.

Guest Blog Network PostJoint Confirms Google Penalty

PostJoint

Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.

Microsoft's Scroogled Campaign: Dead...Again?

Scroogled T-shirt I'm Watching You

Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft corporate president of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.

A Very Mild Case of Google Penguin?

Penguins

Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin."

Google Takes Down 7 Japanese Link Networks

Google Japan

Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months.

Google Expands App Indexing

Huffington Post App Indexing

Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest, AOL, and more.

Matt Cutts on How Google Tests Its Algorithms

Matt Cutts

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it.

Customize the New Google Bar to Your Liking

Google Bar customization

Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.