In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text.
Articles by Jennifer Slegg
Today's Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries."
Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.
When you arrive on Google's home page, rather than Google's logo or colors, you'll see the Rubik's Cube. Click on it to begin solving it yourself. A ticker in the corner keeps of how many moves you have taken in an attempt to solve the puzzle.
Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results.
Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices.
A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules.
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?
Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks about why content is important – complete with a floating Cutts head that is missing the rest of his body.
A Google Doodle today features legendary actress Audrey Hepburn, who was born on this date 85 years ago. The British actress was best known for classic movies such as "Breakfast at Tiffany's," "My Fair Lady," "Sabrina," and "Roman Holiday."
Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if you had more than 5,000 keywords, an alert would appear asking you to narrow down the keywords scope.
Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites.
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read.
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won't Google just show your title tag? Google's Matt Cutts explains.
If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for eight years, is leaving the company effective immediately.
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems.