SEO News

Sara Holoubek

Sara Holoubek

Articles by Sara Holoubek

  1. Contextual Search Ads: Boon or Bust?

    Scared of contextual search advertising? Not sure how to explain a lower click through rate to your boss? Never fear: A panel of experts offered insights on this close cousin of sponsored search listings.

  2. Your New Title: The VP of Search

    What do the New York Times/About.com, Citicards and Passages drug treatment center have in common? You guessed it, a Vice President of Search, the hottest new title in town.

  3. Search, The South American Way

    With over 80 million Internet users, Latin America offers attractive opportunities for search marketers who take time to understand the region's unique search landscape.