Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making sure you're not in a position to need them in the first place.
Articles by Marcela De Vivo
Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy.
I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to my Internet-connected oven to lower the heat.
Focusing on native advertising, social sharing and influencer marketing can help marketers eliminate unnecessary touchpoints, shortening and simplifying the customer journey.
Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular.
Tips on how to perform competitive research in order to formulate a clear, realistic, and cohesive strategy.
To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify?
Here is a list of some of the best tools in the SEO business currently, and what specific needs they address.
The U.S. Hispanic population represents a huge untapped market for search marketers. How can you incorporate this demographic into your strategy?
Compelling infographics can help marketers earn links for the content they produce and lift their SEO rankings.
If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.
International SEO is worth the investment in time, money, and intellectual resources if it improves a business' global reach, expands their customer base, and offers them long-term stability in a global market.
Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to use them to their fullest potential.
The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without removing links? What do you think?
Earning links clearly takes time and massive effort, but the results are worth it. Here are some tips for getting started.
Each day your business remains local is a day of missed opportunities. In our global economy, it’s crucial your company extends the reach of its presence across national borders.
If you've seen a noticeable decrease in your site's traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it's time to consider a comprehensive Panda audit.
Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.
Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If you're experiencing lost rankings and search traffic, use this method to help determine whether negative SEO is to blame.
Looking to measure your Pinterest ROI? Here's an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy.