Marcela De Vivo

Marcela De Vivo


Gryffin Media

Marcela De Vivo is a freelance writer and online marketing professional who has been in the business for over a decade. She is the founder of Gryffin Media, an online marketing agency specializing in content marketing, SEO, and social media marketing for both small business to large corporations. As an SEO veteran, she has experience in every aspect of the online marketing space, including link building, analytics, content marketing, PPC, and paid advertising.

Articles by Marcela De Vivo

The Great Disavow Debate

disavow debate

The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without removing links? What do you think?

Coping with Search Engine Penalties

Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.