SEO News

Heather Lloyd-Martin

Heather Lloyd-Martin

Articles by Heather Lloyd-Martin

  1. Forecasting Paid Search Traffic

    Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns.

  2. Delving Deep Inside the Searcher's Mind

    Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.

  3. Delving Deep Inside the Searcher's Mind

    Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.