SEO News

Greg Sterling

Greg Sterling

Articles by Greg Sterling

  1. Yahoo Travel Upgrades Maps, Adds More Features

    Earlier this week Yahoo upgraded its Travel Guides with more dynamic mapping (including satellite and hybrid maps), more community features and the addition of a "My Travel Module," not unlike the recent introduction of "My Local" on Yahoo Local....

  2. Yahoo Rolls Out PPC Ads In Mobile Search Results

    Yahoo is launching (in beta) paid-search ads in mobile in the U.S. and expanding its test program in the U.K. Only a "select group of advertisers" are initially included (it's not clear what the criteria are). But the number of advertisers will...

  3. comScore: Local Search Gains Momentum

    SES Local starts today in Denver, so it's timely that comScore released new local search data, which they'll be presenting at the show. Here are the top-level findings: "According to the study, 63 percent of U.S. Internet users (or...

  4. The Internet, 'Family 2.0' And The 43-Hour Day

    Yahoo and OMD issued the findings from the latest round of their ongoing global research project in 16 countries that involves online surveys and in-person interviews. What they found is that through technology and multitasking families are...

  5. Nokia To Integrate Live Search Into Mobile Devices

    Echoing earlier deals with Yahoo and Google, Nokia, the world's largest mobile handset maker, has said it will integrate Microsoft's Live search into its mobile search offering. Here's more from Reuters. The handset makers are doing deals with...

  6. Zillow Adds 'Owner-Generated' Content

    Real estate search site Zillow.com has added personalization features and the ability for homeowners to publish their own information beside Zillows home-valuation "Zestimates." A new "My Zillow" feature allows users to track homes and save...

  7. Citysearch Launches in San Diego

    Venerable local search provider Citysearch has launched a new site in San Diego, California. Recently, Citysearch has added "insider lists" (users' local favorites) and local sales events to its mix of editorial and user-generated content. After...

  8. Yahoo Adds More Social Features To Local

    Yahoo has been rolling out its "FUSE" (find, use, share, extend) strategy across its many properties and has just made its popular Yahoo Local site more personal and simultaneously more "social." A number of new features have been integrated into...

  9. Windows Live Local Better, But Still Not There

    Windows Live Local (WLL) came out of beta today along with Live.com and Live Search. Chris Sherman covered the full upgrade and release in his Search Day article. This post will focus on WLL specifically. Derrick Connell, Microsoft's search...

  10. RH Donnelley Buys LocalLaunch

    The press release has yet to come out but it's official that RH Donnelley, the third largest US yellow pages publisher, has acquired local SEO/SEM firm LocalLaunch. That means YellowPages.com/AT&T is the only remaining major US yellow pages...

  11. Borrell Bullish On Local Search Revenue Outlook

    According to an article in today's MediaPost, Borrell Associates' newest local forecast is quite upbeat about geotargeted ad growth across categories, but especially in paid search. Borrell predicts a 32% increase in local advertising online,...

  12. 'Local Shopping' Competition Intensifying

    Several years ago I was in a room with Chuck Davis, then CEO of BizRate (Shopzilla), and pitched him the idea of including local, offline store information in the company's database. He cited the complexity of getting the local information and...

  13. Classifieds A Big Gainer In Local Landscape

    comScore is reporting that the classifieds category is gaining very fast with 47 percent annual traffic growth. Classifieds sites, as defined by comScore, collectively racked up 37.4 million monthly uniques in July. That's 22 percent penetration...

  14. New Look YellowPages.ca Comes Out Of Beta

    Canada's Yellow Pages Group took its new search-driven yellow pages redesign out of beta over the weekend. Here's what we wrote when the new site initially launched. The press release outlines the new site's features and capabilities. Yellow...