While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement.
Articles by Laura Thieme
Even knowledgeable, ethical professionals can get swindled by unsavory search engine optimization techniques. Here's how one firm discovered -- and fixed -- the damage inflicted on an unwary online retailer.
It's not enough to simply optimize your web site and hope for high traffic. You need to use tools techniques to assure success, according to a panel of search engine marketing experts.
Effective optimization for search engines requires more than just fiddling with web pages -- you need to carefully select and focus your efforts on specific keywords for maximum success.