Catherine Seda

Catherine Seda

Guest Writer

Articles by Catherine Seda

Search Arbitrage: Good or Evil?

Skilled traders of bonds, commodities or other equities often leverage their bets using arbitrage to take advantage of price differences in the marketplace. With a bit of creativity, you can use arbitrage to profit from price differences in search engine advertising programs.

Writing Effective Search Engine Ads

Relevancy is the name of the game when it comes to copywriting for paid listings, not only for your potential customers, but increasingly to meet the stringent requirements of the search engines themselves.