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YouTube is updating partner eligibility across 20 countries where the YouTube Partner Program has launched. Content creators in these countries can become partners by enabling their YouTube accounts, and monetizing at least one of their videos.
YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new features, further opening a new category of content for partners to create and advertisers to consider.
In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global, 275-employee company in less than a decade.
SEW’s exclusive interview with Dr. Sloof Lirpa covers a wide range of search engine industry issues, from search engine optimization (SEO) to pay-per-click advertising (PPC). You can watch the video interview or read the full Q&A transcript.
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other words, they drive higher levels of sales effectiveness when used in tandem.
If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal increase in video viewing at Yahoo sites. For marketers, this means you need to keep your eyes wide open.
The Apple evangelist compares Google+ to Macintosh, calling it a better social network, but people just don’t “get it.” Kawasaki’s new ebook “What the Plus! Google+ for the Rest of Us,” promises Google+ mastery within 90 minutes for $2.99.
The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video marketers. While short, funny videos go viral, video marketers should consider these other formulas for success.
YouTube has updated the YouTube Creator Playbook, which compiles important tips, best practices, and strategies to build greater audiences on YouTube. While content and audience are covered smartly, one dimension is missing: video advertising.
The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. Also, we take a closer look at video game entertainment network Machinima.
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion.
The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012.
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average.
The SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator, from 8:30 a.m. to 6:30 p.m. on Thursday, Feb. 9. Learn from top experts in sessions covering the latest in search, social, and analytics.
According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer. The amount of time spent viewing videos has increased 58.9 percent in the past 12 months.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for marketers to connect with this hard-to-reach 18-to-34 year-old male demographic with M.E.N.
A look at a few video marketing trends we can expect to see, including how much video Americans will consume, how you can forecast video and search trends with Google Insights for Search, and whether YouTube’s 100 new content channels will succeed.
Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making more than $1,000 every month. You could be, too. Here are some video marketing tips and secrets for YouTube success.
Pinterest recently emerged as one of the top 10 websites within the Hitwise Social Networking & Forums category. It's an online pinboard to organize and share things you love and seems to be making waves among the "boomer" generation.
