Owner
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video properties on the web.
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these best practices to create compelling content. Then, follow these five steps to launch your first YouTube ad campaign.
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion online content videos in August 2012. That’s an all-time high. Video ad views that month totaled 9.5 billion.
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised brand awareness and increased click-throughs in ads that appear alongside Google search results.
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are up 37 percent; video duration is up 148 percent; and time spent watching videos is up 638 percent.
Learn how one site has used YouTube to share charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around the world and what it can teach small businesses about using online video content to reach out to customers.
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans viewed 11 billion video ads in June 2012 compared to 10 billion in May, and 9.5 billion in April.
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz. It pits the 25 sponsors against each other in a race for advertising fortune and glory.
Marketers can learn a number of lessons from the surprising success of “A Conversation With My 12 Year Old Self.” The YouTube video has gone viral for three key reasons: better video editing, a self-explanatory title, and the growth of social media.
Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality content? Or, has eHow just shown those critics how to create a high-quality content farm?
180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video ads saw another record-breaking month, surpassing the 10-billion mark for the first time on record.
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video.
YouTube Mobile gets more than 600 million views a day, making m.youtube.com the #2 video-viewing website in the world – right after YouTube itself. Interested in learning how to edit and optimize videos for YouTube Mobile? Your journey start here.
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another record-breaking month with nearly 9.5 billion views, representing 1 in 5 videos viewed online that month.
For Mother’s Day, we also interviewed another mom on YouTube: Mindy McKnight. She runs the Cute Girl Hairstyles channel which is so popular that the lead hairstylist for Hunger Games movie reached out to her to do a Hunger Games style on her channel.
In addition to having a greater impact on the presidential race and crucial senate races, YouTube is also impacting state-level ballot initiatives. Learn how one YouTube channel was able to cost-effectively reach and persuade a broader audience.
In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords credits to get businesses into video advertising.
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed more than 8.3 billion video ads, representing an all-time high, with Hulu delivering record video ad views.
YouTube has added 500 hundred new movie titles from Paramount Pictures and more than 600 titles from MGM. Six major studios and more than 10 independent movie studios now offer movies for rent on YouTube and Google Play in the U.S. and Canada.
YouTube is updating partner eligibility across 20 countries where the YouTube Partner Program has launched. Content creators in these countries can become partners by enabling their YouTube accounts, and monetizing at least one of their videos.
