YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s a look back at the biggest stories on this year’s installment of our annual video marketing year in review.
Articles by Greg Jarboe
If you’re interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. The Marines offer us a great example.
The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners.
SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in Bing Ads credits. The sweepstakes will be promoted in a number of channels, including: Facebook, Twitter, online ads, blogs, and newsletters.
The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which in turn led to 1,000 lead form completions on that site, over a period of only five weeks.
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency.
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion, once again led by Google/YouTube.
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. What does this mean for video marketers?
Keep competitive and up to date with industry trends at this year's SES Chicago, which will feature 58 sessions offering an in-depth education on SEO, social, analytics, mobile, video, and many more topics that will benefit most organizations.
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a similar “opportunity to see” standard.
This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience. The selection is based on viewer behavior and the campaign’s Key Performance Indicators (KPIs).
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video properties on the web.
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these best practices to create compelling content. Then, follow these five steps to launch your first YouTube ad campaign.
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion online content videos in August 2012. That’s an all-time high. Video ad views that month totaled 9.5 billion.
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised brand awareness and increased click-throughs in ads that appear alongside Google search results.
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are up 37 percent; video duration is up 148 percent; and time spent watching videos is up 638 percent.
Learn how one site has used YouTube to share charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around the world and what it can teach small businesses about using online video content to reach out to customers.
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans viewed 11 billion video ads in June 2012 compared to 10 billion in May, and 9.5 billion in April.
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz. It pits the 25 sponsors against each other in a race for advertising fortune and glory.