What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice.
Articles by Greg Jarboe
Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees, speakers and exhibitors. Organizers share their thoughts on some top industry issues.
YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends.
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats. There are winners and losers in the latest data.
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013.
If you’re interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your audience. Your channel strategy – and your ability to drive subscriptions – are critical to your success.
According to Mike Proulx, the Internet has become TV’s best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and mobile.
The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition. But are these the right metrics to measure SEO results?
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. During his talk, he described the essence of Twitter as "the shortest distance between @ and #".
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket.
Budweiser’s 2013 Super Bowl ad featuring their famous Clydesdales — and introducing their newest foal, who was just 7 days old during the shoot – was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube.
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it.
The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36 sessions on hot topics, and 72 expert speakers.
The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday.
Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed.
VEVO is both the number three video content property by unique viewers and the top YouTube Partner Channel by unique viewers. So, VEVO is both a YouTube competitor and a YouTube Partner – a classic example of a “frenemy.”
Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at. Brands can gain insight into how they can connect with their audience, stand out from other sponsors and ultimately boost their ROI.
Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game.
In conjunction with CES, which opened today in Vegas, Unruly Media has compiled a couple of charts, which are the top social video ads for tablets.
YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s a look back at the biggest stories on this year’s installment of our annual video marketing year in review.