Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly.
Articles by Greg Jarboe
The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad views totaled 24.5 billion that month.
It's worth taking a few minutes to examine the recent "controversy" over YouTube's rollout of the new YouTube comments powered by Google+. It illustrates the three different groups that often struggle for influence within the YouTube Community.
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube.
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird's impact on SEO; how to cope without keyword data; and their Google holiday wish list.
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.
In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most video ads – 3.7 billion to Google's 3.2 billion.
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore. AOL has climbed into second place with 55.9 percent more viewers than it had a year ago.
Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive discovery and indexing, there is no measurable evidence that Google +1's result in higher rankings.
Nine Bay Area Meetup Groups plan to converge on the SES San Francisco conference next week. Here, organizers of several of these groups share insights on good, bad, and ugly industry developments; budget priorities; and top tips for holiday success.
A new report looks at some key battles in video games, smartphones, tablets, and web browsers in the run-up to the holiday season, identifying which brands' commercials are attracting the most attention online and which desperately need an upgrade.
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent to 168 million in July, while their ad impressions grew 3 percent to 3.4 billion.
L'Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L'Oreal is tapping into YouTube as a force for driving makeup sales.
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results.
YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels.
Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics suite enables you to identify and engage superfans and influencers, and grow your audience.
A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013.