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Articles by Greg Jarboe
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013.
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.
Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.
Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails.
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends.
NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways."
Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year's commercials on the YouTube Ad Blitz pregame gallery.
Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year.
Google has scored a hat-trick, winning the overall Brand of the Year award, the Software and Websites category Brand of the Year, and the Ad of the Year for "Here's to 2013" from Ace Metrix, a television and video advertising analytics company.
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade.
Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here are our top 10 predictions for video in 2014.
YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories.
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data.
YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been "prankvertising" – online campaigns in which brands play jokes on supposedly unsuspecting members of the public.
Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006.
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly.