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The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012.
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average.
The SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator, from 8:30 a.m. to 6:30 p.m. on Thursday, Feb. 9. Learn from top experts in sessions covering the latest in search, social, and analytics.
According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer. The amount of time spent viewing videos has increased 58.9 percent in the past 12 months.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for marketers to connect with this hard-to-reach 18-to-34 year-old male demographic with M.E.N.
A look at a few video marketing trends we can expect to see, including how much video Americans will consume, how you can forecast video and search trends with Google Insights for Search, and whether YouTube’s 100 new content channels will succeed.
Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making more than $1,000 every month. You could be, too. Here are some video marketing tips and secrets for YouTube success.
Pinterest recently emerged as one of the top 10 websites within the Hitwise Social Networking & Forums category. It's an online pinboard to organize and share things you love and seems to be making waves among the "boomer" generation.
The year began with news that YouTube was exceeding 200 million mobile views per day and ended with a big redesign that put a big focus on Channels. Here’s a look back at the biggest stories that helped shape the video marketing landscape in 2011.
Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011.
Can you create a YouTube video to influence public opinion without a video camera? Well, four new animated videos use Xtranormal Movie Maker, which lets you to turn anything you type into a fully-animated CG movie, to promote a point of view.
Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s take a closer look at one of the other online video players: Hulu, who have seen their audience grow 23% YOY.
Unruly Media are at it again. A week ago, they announced the top 20 Global Social Video Ads Chart of 2011 in partnership with Mashable. And now Unruly has unveiled Viral Spiral, an infographic that shows the most shared video ads from 2006 to 2011.
According to comScore Media Metrix, nearly 1.2 billion people watched 201 billion videos online globally during October 2011. Do those numbers seem big? That's because this is the first time comScore has released global figures for online video...
Unruly has announced the 2011 top 20 Global Social Video Ads Chart in partnership with Mashable. Topping the chart were Darth Vader, a Hollywood Megamercial, Angry Birds, Kate and Will, and singing hamsters. Witness the rise of the epic ads of 2011.
Submit a short video before Dec. 23 with your idea for a new conference session and you could win roundtrip airfare, hotel accommodations, and a Platinum Pass to SES New York, the leading search and social marketing event, March 19 to 23.
The YouTube Team has introduced a new homepage, unveiled a new Channel design, and gave the video-sharing site a fresh coat of digital paint. Here are more details on the big changes that you’ll see when you visit YouTube today.
YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed statistics, the ability to discover which videos drive the most views and subscriptions.
The latest comScore Video Metrix data has just been announced. Facebook.com is now the second biggest video content property. And Schmooru, Warner Bros (The Ellen Show), and BigFrame have elbowed their way into the top 10 YouTube Partner Channels.
