SEO News

Anne Kennedy

Anne Kennedy

Anne F. Kennedy is founder of Beyond Ink, and with International partner Nordic eMarketing does SEO in 20-plus languages around the globe.

Articles by Anne Kennedy

  1. Why Business Needs to Adapt to Global Search Marketing

    Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites.

  2. What Clicks with Web Searchers

    How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations.

  3. The Power of Virtual Search Engine Marketing

    Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out.

  4. Search Marketing Off the Beaten Track

    Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites.

  5. Search Marketing Off the Beaten Track

    Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites.

  6. Balancing Paid and Organic Search Listings

    Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?

  7. Balancing Paid and Organic Search Listings

    Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?