Andy Betts has worked in search marketing from its conception in the UK. In the past 12 years Andy has worked for, and with, many of the world's largest agencies and brands helping formulate marketing, business, and search strategies for companies such as Apple, HP, HSBC, United Airlines, Lexis Nexis, and Saxo Bank. Andy has also spent considerable time consulting in Europe, APAC, and in the USA working with Google, Performics, Publicis and Dentsu. Andy also consultants for many search and digital technology startups, agencies, and direct advertisers on sales and marketing.
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged, earned, and business related metrics.
With a little help from the experts, we dig deeper into SEO and its convergence with social media, content marketing, and other inbound marketing techniques to come up with ideas, questions, and tips that may offer solutions to overhyped problems.
The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms.