Andy Betts

Andy Betts

Strategy, Marketing & Development Consultant

Andy Betts has worked in search marketing from its conception in the UK. In the past 12 years Andy has worked for, and with, many of the world's largest agencies and brands helping formulate marketing, business, and search strategies for companies such as Apple, HP, HSBC, United Airlines, Lexis Nexis, and Saxo Bank. Andy has also spent considerable time consulting in Europe, APAC, and in the USA working with Google, Performics, Publicis and Dentsu. Andy also consultants for many search and digital technology startups, agencies, and direct advertisers on sales and marketing.

Articles by Andy Betts

SEO – Content | Confusion | Clarity


Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels.

Search Marketing Olympics: Chasing Gold Rankings


As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to optimize across all search marketing disciplines if you aim to dominate top positions in SERPs.