Search led ad format spend, while mobile continued its steady growth.
Articles by Melanie White
SEW, ClickZ, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before.
Google launches an AdWords app for Android that is now available in the Play store.
Call-only campaigns are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.
Search queries in DuckDuckGo can now be answered in French, German, Czech, and Polish.
The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?!
Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.
SEW's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available on the online publication.
Pinterest is adding "related pins" to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes the new related pins will help users more easily find pins that they like.
For the first time, Facebook is letting users edit their posts after the fact, a feature that many people have wanted badly for years. The change has already come to the web and Android in an update; an iOS version is hoped to follow soon.
Pinterest has always been the place for users to pin a visual wishlist. Now, Pinterest is turning into a true e-commerce player. The social network has added a new feature that alerts users when prices on pinned items drop.
YouTube Geek Week will take place August 4-10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek & Sundry. The celebration will be broken down by themed days in an effort to cater to niche audiences.
Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA region.
The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10 account for four out of five followers. Additionally, the auto industry accounts for 40 percent of the top 10 spots for followers on Google.
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region.