Christopher Heine

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

Articles by Christopher Heine

Salesforce Buys Buddy Media

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The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.

Ford Retains Confidence in Facebook Ads as GM Quits

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Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

Yahoo's Q1 2012 Search Revenue Up 3%

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Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the Microsoft partnership.

Facebook's Instagram Buy 'All About Mobile'

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The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via mobile, Instagram's audience and technology should facilitate Facebook's mobile monetization goals.

Yahoo Search, Display Revenues Dip in Q4 2011

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Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion.

Facebook Sponsored Stories Coming to the News Feed

Sponsored Stories in the Facebook news feed

Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually from January, allowing brands to reach users whose friends have interacted with their pages; for instance with a like, a comment, or another action.

Google Offers Now Aggregating Local Deals

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Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District.

Google Offers Tests More Targeted Daily Deals

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Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services.