SEO News

Christopher Heine

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

Articles by Christopher Heine

  1. Salesforce Buys Buddy Media

    The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.

  2. Facebook Ad Sales Hit $872 Million in Q1

    Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to its amended S-1 filing released yesterday. Total revenue reached $1.058 billion

  3. Yahoo's Q1 2012 Search Revenue Up 3%

    Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the Microsoft partnership.

  4. Facebook Expands Offers Rollout, Acquires TagTile

    Facebook Offers are now available to more brands, including some international marketers. The Offers will be distributed to advertiser's likes/fans in the news feed on the social site. Claimed deals will trigger an ad in friends' news feeds.

  5. Facebook's Instagram Buy 'All About Mobile'

    The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via mobile, Instagram's audience and technology should facilitate Facebook's mobile monetization goals.

  6. Yahoo Search, Display Revenues Dip in Q4 2011

    Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion.

  7. Facebook Sponsored Stories Coming to the News Feed

    Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually from January, allowing brands to reach users whose friends have interacted with their pages; for instance with a like, a comment, or another action.

  8. Google Offers Now Aggregating Local Deals

    Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District.

  9. Google Offers Tests More Targeted Daily Deals

    Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services.