The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.
Articles by Christopher Heine
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
Facebook is testing a feature to see if users will pay a couple bucks to have their posts more prominently featured on the social network. The paid user posts would be placed atop news feeds and be marked as "Highlighted."
Foursquare will charge businesses a fee of $10 to instantly verify their page online. In the past, restaurants, bars, and shops have had to mail in their application and wait for approval. The process typically took weeks to complete.
Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to its amended S-1 filing released yesterday. Total revenue reached $1.058 billion
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the Microsoft partnership.
Facebook Offers are now available to more brands, including some international marketers. The Offers will be distributed to advertiser's likes/fans in the news feed on the social site. Claimed deals will trigger an ad in friends' news feeds.
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple reasons for the price decline; shift towards mobile usage, increased targeting capabilities, and higher click volume.
The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via mobile, Instagram's audience and technology should facilitate Facebook's mobile monetization goals.
Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include both precise and broad category targeting. Facebook is also alerting Page admins that check-in numbers will be updated.
A new study from Simply Measured states the weeks-old Timeline format has lifted engagement with many brand posts by 46 percent, providing some third-party support for how new features like pinning can make the platform more effective.
Twitter's mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks. Promoted Tweets will "in the coming weeks" appear in news feeds via its app for iPhone and Android as well.
Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts Google will overtake Facebook in display ad sales by 2013.
Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion.
Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually from January, allowing brands to reach users whose friends have interacted with their pages; for instance with a like, a comment, or another action.
Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform during 2011, Twitter announced that select marketers began testing such a platform in November and this will slowly roll out further.
Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District.
Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services.
Social media sites are gaining steam fast with about everyone but big-brand advertisers, according to June data from comScore.