Patricia Hursh

Patricia Hursh

Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, CO, based SEM agency established in 1999. The company specializes in interactive solutions designed to generate leads, acquire customers, and build brands online.

A true pioneer of digital marketing, Patricia has been using technology to improve marketing and communications for over 13 years. She's worked with a variety of companies, including Qwest, Microsoft, and Time Warner Cable. As a recognized search marketing expert, Patricia regularly serves as a subject matter expert for industry publications and is a frequent speaker at such conferences as Search Engine Strategies, ad:tech, and DMA.

Articles by Patricia Hursh

Divining the Future of Search Advertising

What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and Ask's IAC.

Divining the Future of Search Engine Advertising

What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and IAC.

Search Advertising that Makes the Phone Ring

There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising.

Lobbying for Your Search Marketing Budget

Total marketing spend is not growing at most companies, and marketers are working hard for every part of their budget. To accommodate new ideas, most have to reallocate money from other programs, going through a justification and lobbying process that can seem more like high level diplomacy than marketing.

Search Marketing in Europe

Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?