Don't Click Here! Should You Pre-Qualify Clickers?
B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google,...
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google,...
Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.'
Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.'
Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree.
There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say...
Total marketing spend is not growing at most companies, and marketers are working hard for every part of their budget. To accommodate new ideas, most have to reallocate money from other programs, going through a justification and lobbying process...
Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back.
Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back.
