Kate Kaye

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

Articles by Kate Kaye

Internet Ad Revenue Hits Record $8.4 Billion in Q1

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The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012.

Google Adds AdMob Mobile App Inventory to AdWords

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Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago.

Yahoo Genome Brings Big Data to Advertisers

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The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.