SEO News

Kate Kaye

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

Articles by Kate Kaye

  1. Bing Tries to Make Search Sexy to College Women

    Bing wanted to show young women that it's worth checking out, so when it threw down the gauntlet encouraging people to test its search engine against Google's, it worked with HerCampus.com to get the word out to influential collegiate women.

  2. Facebook Ads, Sponsored Stories Run on Zynga

    The beginnings of the long-awaited Facebook ad network could be here. Facebook ads began running on Zynga.com. Facebook display ad units including Sponsored Stories are now being served on the casual games site behind popular titles like Farmville.

  3. Twitter Expanded Tweets Now Include Video, Images & More

    A new feature could help advertisers enhance their creative messaging on the social platform. Twitter has introduced an updated version of expanded tweets that can include additional content like video, images, and text within a tweet itself.

  4. Internet Ad Revenue Hits Record $8.4 Billion in Q1

    The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012.

  5. Google Adds AdMob Mobile App Inventory to AdWords

    Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago.

  6. Yahoo Genome Brings Big Data to Advertisers

    The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.

  7. Amazon, eBay Add Pinterest Buttons

    Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages. Expect more online retailers to add the Pinterest button to product pages.

  8. Pinterest Now 3rd Most Popular Social Network [Study]

    Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and consumers. That's according to a lengthy new 2012 Digital Marketer report from Experian.

  9. Google Responds to Privacy Policy Backlash: Don't Log In

    For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the company believed it was satisfying such requests.