The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the past few months on Zynga's casual games site.
Articles by Kate Kaye
Bing wanted to show young women that it's worth checking out, so when it threw down the gauntlet encouraging people to test its search engine against Google's, it worked with HerCampus.com to get the word out to influential collegiate women.
The beginnings of the long-awaited Facebook ad network could be here. Facebook ads began running on Zynga.com. Facebook display ad units including Sponsored Stories are now being served on the casual games site behind popular titles like Farmville.
A new feature could help advertisers enhance their creative messaging on the social platform. Twitter has introduced an updated version of expanded tweets that can include additional content like video, images, and text within a tweet itself.
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012.
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago.
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.
Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages. Expect more online retailers to add the Pinterest button to product pages.
Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and consumers. That's according to a lengthy new 2012 Digital Marketer report from Experian.
For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the company believed it was satisfying such requests.
Facebook shared user IDs with advertisers, allowing them to tie Facebook data to information gleaned about users on other sites, according to the FTC. Congressional privacy hawks swooped calling for continued federal scrutiny and privacy legislation.
To compete with social networks, Google is partnering with Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue to connect their products to the Google+ platform for publishing, monitoring, and managing circles.
Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. The introduction of new app inventory into DoubleClick could help bring scale to advertisers looking to buy cross-platform.